Using Beer Brand Rankings To Brew Better Business
In recent years, the beer industry’s playing field has transformed dramatically, from microbreweries to the increasing popularity of craft beers, innovation and growth opportunities have never been more evident. How are beer brands responding to changing customer needs and expectations, and how can one recraft its approach for greater brand longevity? We answer this and more with our beer brand ranking.
In this mini-report, we do a deep dive into 14 leading beer brands, including Sam Adams, Budweiser, Yuengling, Blue Moon, and Corona, to learn how beer consumers’ behaviors drive Social Currency of these brands. We are excited to share our findings and help you uncover best practices in order to transform your business and brand through the power of Social Currency and customer-centricity.
To learn more about Social Currency and how it applies to other industries, please click here for the full comprehensive report.
Meet The Expert
Larry Lucas
Senior Partner
Larry Lucas is a Senior Partner at Vivaldi. He brings over twenty years of experience in brand management and helping his clients achieve their growth objectives through practical, actionable marketing. Larry has helped his clients build portfolio growth strategies, brand positioning, customer experience strategy, new product concept creations, as well as broader organizational marketing capability development.