book Brand Leadership: The Next Level of the Brand Revolution BY Erich Joachimsthaler & David A. Aaker / April 27, 2009 Brand Leadership, Brand Management
book The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society BY Erich Joachimsthaler, Ph.D. / September 2020
book Brand Leadership: The Next Level of the Brand Revolution BY Erich Joachimsthaler & David A. Aaker / March 2000 Digital Darwinism, Branding & Marketing, Corporate Strategy
book “Hidden in Plain Sight” – The Authoritative Book on Organic Growth BY Erich Joachimsthaler / May 2007 Branding & Marketing, Digital Darwinism
book Innovation as Usual: How to Help Your People Bring Great Ideas to Life BY Paddy Miller, Thomas Wedell-Wedellsborg / March 2013 Innovation
