Consumer Behavior Revs Up Automotive Business Transformation
From its humble beginning as a steam-powered wagon to today’s electric self-driving car, the automotive industry has constantly been a front-runner in the race towards the next big thing in technology and innovation. The challenge now is, how can automotive brands successfully recognize and account for changing consumer behaviors while continuing their business transformations.
In this mini-report, we do a deep dive into 20 automotive brands, including Honda, Toyota, Mercedes, Nissan, and Ford, to learn how automotive consumers’ behaviors drive Social Currency of these brands. We are excited to share our findings and help you uncover best practices in order to transform your business and brand through the power of Social Currency.
To learn more about Social Currency and how it applies to other industries, please click here for the full report.
Meet The Expert
Erich Joachimsthaler, Ph.D.
CEO & Founder
Erich is a rare combination of consultant, entrepreneur, academic, researcher, author and positive contrarian. Over the last twenty years, Erich has led Vivaldi in helping companies build strong brands, find innovation and new growth opportunities and realize them in today’s digital age.