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Erich Joachimsthaler for Skift: Marriott-Starwood Acquisition

Skift

Vivaldi CEO & Founder Erich Joachimsthaler talks to Skift’s Dan Peltier on what the Marriott-Starwood acquisition means for guests. In this Q&A, Erich discusses his initial reactions to the deal that makes Marriott the largest hotel chain in the world, what it takes to rebrand and how long until guests can see a change in the marketplace.

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Meet The Expert

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Erich Joachimsthaler, Ph.D.

CEO & Founder

Erich is a rare combination of consultant, entrepreneur, academic, researcher, author and positive contrarian. Over the last twenty years, Erich has led Vivaldi in helping companies build strong brands, find innovation and new growth opportunities and realize them in today’s digital age.