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The Sports Car Is in Serious Trouble

The future of the sports car, like most things in the auto industry, comes down to semantics. What is a “sports car?” Vivaldi CEO Erich Joachimsthaler shares his thoughts on the auto industry with Bloomberg here.

Meet The Expert

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Erich Joachimsthaler, Ph.D.

CEO & Founder

Erich is a rare combination of consultant, entrepreneur, academic, researcher, author and positive contrarian. Over the last twenty years, Erich has led Vivaldi in helping companies build strong brands, find innovation and new growth opportunities and realize them in today’s digital age.