Lattes, Art and Fashion: Cadillac House Isn’t the Car Lot You’re Used To

With 21st century consumers searching for more out of their interactions with different brands, Cadillac is stepping up to the plate with Cadillac House, a modern coffee, art, fashion and community space open to the public. Based in SOHO, the trendy Cadillac house plays on the concept of luxury to engage consumers in a 12,000 sq. ft. entertainment space where no actual Cadillacs are sold. Here, the focus is on selling the experience.

Vivaldi CEO Erich Joachimsthaler calls the Cadillac House “an opportunity for the brand to tap into its consumers, as well as share its point and say, ‘this is how we consider luxury.'”

Read the full article on Glossy.