blog The Platform Business Strategy is the Future for Brands BY / April 2017 Brand Strategy, Panel Discussion, Platform Business, Events
publication Strategy and Architecture of Brand Portfolios BY Featuring a Chapter By Erich Joachimsthaler / January 2004 Strategy, Brand Strategy
event Press Play on Platforms: Remaster Your Brand’s Competitive Advantage Playlist BY 27 East 31st Street / May 2017 Brand Strategy, Panel Discussion, Platform Business