Jake Varrone

Jake Varrone is an Associate Creative Director based in Vivaldi’s New York office. With specialties in copy, content, concept, and story, Jake works between both teams, strategy and creative, to develop out-of-the-box ideas and experiences that help his clients exchange real value and make genuine connections with their audience.

Jake’s creative journey began when he studied guitar performance, audio technology, and music journalism at the University of the Arts in Philadelphia. After graduating, he shifted his focus to writing and crafted his first novel, “The Dust.” Since then, Jake has honed his creative copywriting and concepting skills by working with an array of brands through various small creative agencies, as well as major companies such as Pitney Bowes, Publicis Groupe, and now Vivaldi.

Jake believes there is no such thing as a bad idea—only bad execution. That every brief, no matter how overcomplicated or underfed, can be answered with a creative idea that complements the growth strategy, connects with the target audience, and reinvents the business.

Challenges We’ve Taken on Recently

• Developing an influencer-content series that flips traditional influencing on its head for a disruptive automotive brand
• Writing hundreds of headlines designed to make New Yorkers stop, stare, and snarl, and raise aided brand awareness of a fin-tech start up by 30%
• Crafting a new verbal identity for a disruptive cyber security company who helps the government defend our nation