The Importance of Interactivity in a Post-COVID World

“I think it’s that high testosterone type thinking that everything and everybody needs to disrupt everybody else. We gotta be a little bit more conscious in this post-COVID era that disruption is not the game. Disrupting everybody may be a nice thing for a workshop, but it is not a real worthy goal.”

Recently, our CEO Erich Joachimsthaler spoke with ETBrandEquity.com to discuss how personalization is becoming the key factor in developing a more competitive edge and building a new brand. Read the full article here.

• Topics:
• Brand
• Brand Building
• Brand Strategy
• Disruption
• Interaction