Technology & Telecommunications
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Every quarter, we share our latest thinking and highlights as we write the next chapter on how brands, businesses and people grow.
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From a Real Estate Company to a Lifestyle Brand
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Making A Splash Beyond Light Beer
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How We Turned The School Run Into A Mini Sitcom
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How We Drove A Car With The Power Of Our Minds
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How We Levitated Whisky With Sound
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How We Turned Transport Complaints Into Hendrick’s Most Successful Campaign
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Why We Discovered The UK’s Most Positive Colour
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How We De-Mystified The In-Car Tour
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How We Used Trolling To Launch The Hyundai Kona
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How We Made Mums Dream Big Again
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How We Used Sentient Cucumbers To Drive Gin Sales
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How We Reviewed A Car From A High-Speed Couch
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How We Inspired Young Urbanites To Start Gardening
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Why Gladvertising Is More Effective Than Sadvertising
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Adding Fuel to a Platform (Bus)iness with Crowd Power
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Discovering A Platform Hidden in Plain Sight
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Pairing Investment with Passion on the Blockchain
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From Pipeline To Platform at Valet Living
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Rewriting the Recipe for Growth at Welbilt
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Retail Branding for an Acclaimed Paint Manufacturer
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Preparing Scout24 For Its Digital Transformation
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Defining Schindler’s Value Proposition
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Introducing Octapharma’s New Drug with Emotional Branding
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Revitalizing O2’s Brand Through Innovation Management
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Strengthening Migros’ Sub-Brands For Future Positioning
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Developing Generali’s Marketing Communication Strategy
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Digitizing Western Union’s Business Growth Strategies
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Cooking Up Brand Development For Ruth’s Chris Steak House
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Building Deutsche Telekom’s Brand Measurement System
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Establishing VocaLink’s Brand Architecture For Innovation
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Celebrating MA Medical Society’s Brand Transformation on its 200th Birthday
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Revving Up Hyundai + Kia’s Brand Portfolio Strategy
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Driving SLH Guest Loyalty Through a Brand Assessment
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Plotting a Digital Roadmap for KWS’s Transformation
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Building a Marketing Organization That Puts The Customer First
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Spicing Up The Product Innovation Process
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Using Brand Identity to Take an Aerospace Brand to New Heights
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Country Branding: A Marketing Campaign, Made from Scratch
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Customer Journey Mapping To Engage Tchibo Customers
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Positioning DirecTV’s Future-Driven Brand Strategy
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Digging Up Market Expansion Ideas For Pet Treats
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Generating Bayernwerk Enthusiasm Through Employee Branding
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The Brand Identity Model in Play for a Favorite Toy Brand
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Investing in a Bank’s Internal Branding
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Creating a Mobile Customer Experience to Rival Apple
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Innovation Consulting is the Best Medicine
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Brand Repositioning the World’s Most Famous Snack for Success
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Repositioning Lufthansa Through Brand Management Consulting
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Creating a Forward-Thinking Digital Strategy for Allianz
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Refining Swarovski’s Brand Management System
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Cooking Up a Brand Refresh for Nestle’s Top Pasta Brand
