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Building a Better Business: Using Social Currency to Grow in Today’s Hyper-Connected World

Erich Joachimsthaler, December 2012

We pioneered the term “Social Currency” in 2010. It is the degree to which consumers share a brand or information about a brand to others. Its intent is to explain the challenges C-suite faces in today’s digitally connected world. We have come up with four main conclusions on the impact of Social Currency that can help brands be stronger and provide competitive advantage to companies.

Meet The Expert

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Erich Joachimsthaler, Ph.D.

CEO & Founder

Erich is a rare combination of consultant, entrepreneur, academic, researcher, author and positive contrarian. Over the last twenty years, Erich has led Vivaldi in helping companies build strong brands, find innovation and new growth opportunities and realize them in today’s digital age.