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Under Armour’s Grand Ambitions

Digiday

Under Armour is taking their mission to make all athletes better to a new level by investing in digital. From fitness and diet tracking apps to wearable technology, their aim is to be part of their consumers’ lives 24/7. Will this give them an edge in the digital race? Read more here.

Meet The Expert

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Erich Joachimsthaler, Ph.D.

CEO & Founder

Erich is a rare combination of consultant, entrepreneur, academic, researcher, author and positive contrarian. Over the last twenty years, Erich has led Vivaldi in helping companies build strong brands, find innovation and new growth opportunities and realize them in today’s digital age.