NYAMA x Vivaldi: Putting the Focus Back on Consumers
Join Vivaldi for a discussion on the importance of understanding consumers today given the social, mobile, and digital context in which we live and how understanding their behavior will help increase the success of any business and brand transformation effort.
Our Founder and CEO Erich Joachimsthaler will be giving an introductory talk sharing his latest thinking on customer centricity, building strong brands, and more. Then, we will be joined by AB-InBev’s Head of Insights, Jodi Harris; former Saks’ Head of CRM, Loyalty, and Analytics, Denise Anza; Cadillac’s Associate Director of Global Research and Insights, Philip Dauchy, for a panel discussion on how businesses and brands can make an impact on how consumers manage their social lives and reach the next stage of growth.
Marketers will take away from the session:
- How greater understanding of consumer behaviors can allow business and brand transformation efforts to lead to a competitive advantage
- How marketers can shift their focus from making bold branding promises to building value into every experience that consumers have of the brand
- The growing importance and need for brands to contribute to their consumers’ personal and social identity for greater business impact
UPDATE: Thank you for all of those who were able to join us for the sold-out event! See a short recap here.
