The Five Golden Rules of Branding
We are pleased to present an event with Prof. Kevin Lane Keller on “The Five Golden Rules of Branding … That I Wish More People Knew.” Prof. Keller is a member of our Advisory Board and a Professor of Marketing at the Tuck School of Business at Dartmouth College and an international leader in the study of brands, branding, and strategic brand management, with research focused on improving marketing strategies through an understanding of consumer behavior. His book on “Strategic Brand Management” is the premiere text on the topic at all the top business schools, making him literally writing the book on the subject. Prof. Keller has advised some of the world’s most successful brands and we are thrilled to be able to host him at our office.
During his presentation, Prof. Keller will go over five of his golden rules of branding that even savvy marketers too often miss, such as why the customer is NOT in charge and why it is important to keep things simple …but not too simple. This will be followed by time for a Q&A with him.
The event will take place in our New York office on Thursday, Sept 12 from 5-7 pm.