AMA Chicago – Vivaldi https://vivaldigroup.com/en Writing the Next Chapter in Business and Brands Tue, 27 Jun 2023 22:00:39 +0000 en-US hourly 1 https://wordpress.org/?v=4.8.22 Exploring the New Model for Brand-Building, with AMA Chicago Connex https://vivaldigroup.com/en/events/brand-building-ama-chicago/ Mon, 01 Jul 2019 13:30:49 +0000 http://vivaldigroup.com/en/?post_type=events&p=4503 We’re excited to join the AMA Chicago for a Connex event, which features four round robin discussion tables, each dedicated to a popular marketing topic and hosted by a thought leader. Vivaldi Senior Partner Larry Lucas will host a small group discussion to share knowledge and insights on the new model for brand building.

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We’re excited to join the AMA Chicago for a Connex event, which features four round robin discussion tables, each dedicated to a popular marketing topic and hosted by a thought leader. Vivaldi Senior Partner Larry Lucas will host a small group discussion to share knowledge and insights on the new model for brand building.

The post Exploring the New Model for Brand-Building, with AMA Chicago Connex appeared first on Vivaldi.

]]> The Art of Empathy: Tom Ajello on Brand-Building Through CX & Unconventional Wisdom https://vivaldigroup.com/en/events/art-of-empathy-ama-event/ Mon, 10 Sep 2018 16:24:08 +0000 http://vivaldigroup.com/en/?post_type=events&p=3434 Do you practice the art of empathy? With brands hungry for a deeper understanding of what drives demand and customers’ dynamic decision-making, customer experience design has become the buzzword du jour. But with so much discussion around CX design, why are there still so many dissastisfying experiences? Veteran CX Designer and trailblazer Tom Ajello doesn’t […]

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]]> Do you practice the art of empathy? With brands hungry for a deeper understanding of what drives demand and customers’ dynamic decision-making, customer experience design has become the buzzword du jour. But with so much discussion around CX design, why are there still so many dissastisfying experiences?

Veteran CX Designer and trailblazer Tom Ajello doesn’t believe that customer journey mapping should be an intimidating journey onto itself. In fact, he advocates that getting started should be as fun (and collaborative) as possible. In this workshop, Tom will walk you through the process and present the key tenets of customer experience planning, to demystify design-thinking and set you on the right track to mapping out your own customer’s journey.

Tom’s proven Thinkmapping method to CX Design and Discovery has helped some of the world’s most interesting companies, including Sephora, Audi, Nickelodeon, Chopt Salads, British Airways, Getty Images, The Weather Channel, MoMA, Dyson, Uniqlo, and IBM, to engage in customer empathy in pursuit of loyalty-winning ideas.

This session offers an introduction to a new way to frame problems and possibilities allowing you to apply think-mapping to your repertoire and leverage team-building and empathy-mapping to take your brand to the next level.

RSVP today!

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]]> Brand Smart 2018: Brand Reinvention in the Age of Disruption https://vivaldigroup.com/en/events/brand-smart-2018/ Mon, 02 Apr 2018 16:27:20 +0000 http://vivaldigroup.com/en/?post_type=events&p=3318 The American Marketing Association-Chicago (AMAC) has lined up leading futurists, researchers, and branding experts to discuss Brand Reinvention in the Age of Disruption at Brand Smart 2018, the Midwest’s largest annual branding conference. Leading experts will discuss the dynamics and opportunities presented by the digital shift and sharing economy, and how CEOs, CMOs, brand leaders and creative […]

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The American Marketing Association-Chicago (AMAC) has lined up leading futurists, researchers, and branding experts to discuss Brand Reinvention in the Age of Disruption at Brand Smart 2018, the Midwest’s largest annual branding conference. Leading experts will discuss the dynamics and opportunities presented by the digital shift and sharing economy, and how CEOs, CMOs, brand leaders and creative and media strategists must leverage emerging tech – innovation, blockchain, AI and more – alongside the foundational branding tools of storytelling, experiences and messaging.

We’re excited to announce that our CEO & Founder Erich Joachimsthaler will close the conference with a discussion on “A New Era for Brand Building.” To succeed in this age of disruption, brands and businesses need a new roadmap, one that harnesses technology and data to connect more deeply with customers and rethink how to work within the larger ecosystem. Discover your brand strength and how you can reinvent your brand vision to deliver greater value.

Register for Brand Smart today so you can prepare for tomorrow.

See how else we teamed up with AMA Chicago to spark innovation in the city.

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]]> Ready to Spark Innovation? https://vivaldigroup.com/en/events/ama-chicago-vivaldi-innovation/ Fri, 23 Mar 2018 19:53:30 +0000 http://vivaldigroup.com/en/?post_type=events&p=3246 We’re teaming up with AMA Chicago for our second “Breakfast of (Branding) Champions” on March 22, 2018. We’ll introduce the key principles of demand-based innovation as well as have interactive and practical breakout discussions so everyone can share and take away a few lessons to apply to their own work. Joining us is our friend and […]

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]]> We’re teaming up with AMA Chicago for our second “Breakfast of (Branding) Champions” on March 22, 2018.

We’ll introduce the key principles of demand-based innovation as well as have interactive and practical breakout discussions so everyone can share and take away a few lessons to apply to their own work. Joining us is our friend and storied CPG leader Barry Calpino to discuss how to spark innovation.

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