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Oprah x Weight Watchers

The New York Times

Weight Watchers found the perfect partner to endorse and invest in their brand, someone whose values enable the brand to expand and pursue a greater mission — inspiring people to lead healthier, more fulfilling lives. Vivaldi CEO & Founder Erich Joachimsthaler talks to The New York Times on what this means for the brand.

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Meet The Expert

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Erich Joachimsthaler, Ph.D.

CEO & Founder

Erich is a rare combination of consultant, entrepreneur, academic, researcher, author and positive contrarian. Over the last twenty years, Erich has led Vivaldi in helping companies build strong brands, find innovation and new growth opportunities and realize them in today’s digital age.