How Food and Beverage Companies Score Celebrity Investments

“Oprah has a real sweet deal. She invested money, she made a lot of money in the investment. She influences the product and she influences a lot of Weight Watchers.”

Featured in Food Dive, our CEO Erich Joachimsthaler shares insights into why A-list celebrities choose to invest in food and beverage companies, and how these opportunities can help them stay relevant in the news. Erich also examines the benefits and risks that may result from such a partnership. While the investment can pay dividends for both the megastar and the brand, there are also higher stakes involved when you are so intricately related to a company.