Capability Building – Vivaldi https://vivaldigroup.com/en Writing the Next Chapter in Business and Brands Tue, 27 Jun 2023 22:00:39 +0000 en-US hourly 1 https://wordpress.org/?v=4.8.22 How Competitors can Leapfrog Amazon in Food https://vivaldigroup.com/en/publications/how-to-win-amazon/ Wed, 17 Jul 2019 18:35:51 +0000 http://vivaldigroup.com/en/?post_type=publications&p=4512 In an original piece for Grocery Dive, Vivaldi Partner Pete Killian shares his perspective on Amazon’s strategic challenges and examines the ways in which competitors can not only catch up to Amazon, but win a higher share of future growth. Read on to find out how retailers can leapfrog the e-commerce giant by offering a mission-specific shopping […]

The post How Competitors can Leapfrog Amazon in Food appeared first on Vivaldi.

]]> In an original piece for Grocery Dive, Vivaldi Partner Pete Killian shares his perspective on Amazon’s strategic challenges and examines the ways in which competitors can not only catch up to Amazon, but win a higher share of future growth. Read on to find out how retailers can leapfrog the e-commerce giant by offering a mission-specific shopping experience, implementing private brand architecture, and committing to a specific brand promise.

Excerpt:

How competitors can leapfrog Amazon:

  • Create a private brand architecture to support the retail brand. Align your brand portfolio to explicitly support your overall retail brand, and don’t let your portfolio run amok. Every new private brand added must have a clear and incremental role (e.g. targeting a different customer segment) and create tremendous value for your shoppers in order to build loyalty.
  • Commit to private brands, and exercise patience. With astronomical investor expectations, Amazon cannot afford to be patient in building private brands. Competitors can press this advantage by committing to long-term, sustained private brand building efforts. The higher margins that private brands provide will also be critical in the future with more sales going to e-commerce, where shipping costs dilute profitability and pricing pressure is extreme.
  • Solve online challenges for private brands: Private brands depend on conversion at the shelf, with shoppers comparing price and packaging vs. name brand alternatives. With today’s online shopping experience (one page showing one item) this conversion and comparison does not happen. Retailers must innovate their e-commerce experience to highlight their private brands’ compelling value.

For more information on how Vivaldi is helping companies across the globe build competitive advantage, please contact us today.

The post How Competitors can Leapfrog Amazon in Food appeared first on Vivaldi.

]]> Answer Two Questions and We’ll Tell You How to Speed Up Change Within Your Organization  https://vivaldigroup.com/en/blogs/cultural-transformation-two-question-survey/ Tue, 14 Mar 2017 20:02:33 +0000 http://vivaldigroup.com/en/?post_type=blogs&p=1852 Companies are feeling pressure to keep pace, but not all companies are equally prepared. Identify your company’s strength and weakness with this two-question quiz. You’ll find out exactly what your next step should be towards kicking your business’ evolution into high gear. Click here to begin.  

The post Answer Two Questions and We’ll Tell You How to Speed Up Change Within Your Organization  appeared first on Vivaldi.

]]> Companies are feeling pressure to keep pace, but not all companies are equally prepared. Identify your company’s strength and weakness with this two-question quiz. You’ll find out exactly what your next step should be towards kicking your business’ evolution into high gear. Click here to begin.  

The post Answer Two Questions and We’ll Tell You How to Speed Up Change Within Your Organization  appeared first on Vivaldi.

]]>