New Model – Vivaldi https://vivaldigroup.com/en Writing the Next Chapter in Business and Brands Tue, 27 Jun 2023 22:00:39 +0000 en-US hourly 1 https://wordpress.org/?v=4.8.22 It’s a New Era of Brand Building https://vivaldigroup.com/en/blogs/new-era-of-brand-building/ Mon, 13 May 2019 15:32:55 +0000 http://vivaldigroup.com/en/?post_type=blogs&p=4393 Brands remain one of the most powerful drivers of future growth. And we have been on the cusp of a new phase, in which brands re-discover, re-define and re-assert their worth. Our CEO Erich Joachimsthaler explores the past eras of brand building and the four key principles that guide the new era of building strong […]

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]]> Brands remain one of the most powerful drivers of future growth. And we have been on the cusp of a new phase, in which brands re-discover, re-define and re-assert their worth. Our CEO Erich Joachimsthaler explores the past eras of brand building and the four key principles that guide the new era of building strong brands. Below find Joachimsthaler’s keynote presentation from Brand Smart that highlights how the principles have evolved from the World of Walls to the World of Webs.

We believe it’s the marketer’s responsibility – and privilege – to take branding to the next level. Further, we are dedicated to exploring all the opportunities and challenges this essential role entails with our new event series, “The New Model for Building Brands.” We kicked off the event series at the historic Shakespeare’s Globe in London this February and will be hosting the next one in New York this June. If you’re interested in learning more, email us at hello@vivaligroup.com.

 

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]]> Introducing the New Model for Building Brands https://vivaldigroup.com/en/events/the-new-brand-model-event/ Wed, 27 Feb 2019 20:52:33 +0000 http://vivaldigroup.com/en/?post_type=events&p=4123 Is your brand building taking advantage of the new models for growth? Or are you struggling to let go of practices that have become obsolete? Vivaldi CEO and thought leader Erich Joachimsthaler, who first tackled this topic over twenty years ago, will share new insights into what successful brand building entails today. The discussion will […]

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]]> Is your brand building taking advantage of the new models for growth? Or are you struggling to let go of practices that have become obsolete? Vivaldi CEO and thought leader Erich Joachimsthaler, who first tackled this topic over twenty years ago, will share new insights into what successful brand building entails today.

The discussion will be hosted at the iconic Shakespeare’s Globe on February 21st on the new model for building brands in the 21st Century with our guest panel of business leaders from Hyundai, Skyscanner, Deliveroo and Esme Loans.

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