Interaction – Vivaldi https://vivaldigroup.com/en Writing the Next Chapter in Business and Brands Tue, 27 Jun 2023 22:00:39 +0000 en-US hourly 1 https://wordpress.org/?v=4.8.22 Is Your Brand Ready for the Post-COVID World? https://vivaldigroup.com/en/blogs/brand-ready-for-post-covid-world/ Fri, 31 Jul 2020 17:49:26 +0000 http://vivaldigroup.com/en/?post_type=blogs&p=5673 “You’re no longer just solving for a better car. You need to solve for mobility. And in order to solve for mobility, you can’t do it alone. You need to do it with partners. I call them participants in ‘the interaction field’. If you really want to integrate in the life of consumers, you can’t […]

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]]> “You’re no longer just solving for a better car. You need to solve for mobility. And in order to solve for mobility, you can’t do it alone. You need to do it with partners. I call them participants in ‘the interaction field’. If you really want to integrate in the life of consumers, you can’t do it just by selling a particular product you need to sell. You need to connect in a number of ways.”

In July, our CEO Erich Joachimsthaler spoke with ETBrandEquity.com to break down the new rules of branding in a post-COVID world. He also discussed the importance of creating shared value for everyone, rather than exclusively for customers. Read the full article here.

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]]> The Importance of Interactivity in a Post-COVID World https://vivaldigroup.com/en/blogs/interactivity-in-post-covid-world/ Fri, 31 Jul 2020 17:48:49 +0000 http://vivaldigroup.com/en/?post_type=blogs&p=5671 “I think it’s that high testosterone type thinking that everything and everybody needs to disrupt everybody else. We gotta be a little bit more conscious in this post-COVID era that disruption is not the game. Disrupting everybody may be a nice thing for a workshop, but it is not a real worthy goal.” Recently, our […]

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]]> “I think it’s that high testosterone type thinking that everything and everybody needs to disrupt everybody else. We gotta be a little bit more conscious in this post-COVID era that disruption is not the game. Disrupting everybody may be a nice thing for a workshop, but it is not a real worthy goal.”

Recently, our CEO Erich Joachimsthaler spoke with ETBrandEquity.com to discuss how personalization is becoming the key factor in developing a more competitive edge and building a new brand. Read the full article here.

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