Interview – Vivaldi https://vivaldigroup.com/en Writing the Next Chapter in Business and Brands Tue, 27 Jun 2023 22:00:39 +0000 en-US hourly 1 https://wordpress.org/?v=4.8.22 A Discussion on Perpetual Innovation https://vivaldigroup.com/en/blogs/innovation/ Tue, 04 Aug 2020 19:09:40 +0000 http://vivaldigroup.com/en/?post_type=blogs&p=5690 “…the better you get at managing the organization you’ve created, the more you tend to lose track of what really matters: the consumer and the outside/in perspective. And this of course puts everything at risk because consumers change a lot faster then big companies can.” In 2013, Vivaldi_ CEO Erich Joachimsthaler met with FiveMileRiver Marketing […]

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]]> “…the better you get at managing the organization you’ve created, the more you tend to lose track of what really matters: the consumer and the outside/in perspective. And this of course puts everything at risk because consumers change a lot faster then big companies can.”

In 2013, Vivaldi_ CEO Erich Joachimsthaler met with FiveMileRiver Marketing to discuss the importance of staying on top of the ever-changing nature of consumerism and got to the nitty-gritty of what innovation truly means. Read the full article here.

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