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Mixed Reality is the Latest Thing in Virtual Reality. Or is It?

Bloomberg

Both Magic Leap and Microsoft insist that mixed reality is better than augmented reality. While mixed reality and augmented reality each offer distinctive and unique appeal, do consumers really care about the nomenclature? Our own Philip Ryan shares his thoughts with Bloomberg:

“I think both Microsoft and Magic Leap are trying to distance themselves from what Google Glass was,” says Philip Ryan, an associate partner at Vivaldi Partners Group, a brand consulting firm.  “They’re trying to say, ‘hey, mixed reality is going to be totally different.’” Tom Sepanski of the branding firm Landor Associates says the term mixed reality is “shorter, easier to remember and still has enough of a sci-fi feel.” So which is better?

Read the full article on Bloomberg here.

Meet The Expert

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Philip Ryan

Associate Partner, Vivaldi Edge

Philip heads Vivaldi Edge, Vivaldi's organizational development practice, but his passion for future trends and consumer insights get him involved in brand strategy and innovation work as well. He brings a wealth of experience in the areas of brand management, growth strategy, innovation and marketing.